OldSchool - Samsung Solve For Tomorrow
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OldSchool

OldSchool is a distance learning platform specifically designed for seniors (age 65+) who have different levels of digital skills.
22 Kommentare

Die Herausforderung

The world is rapidly aging and becoming more digital. We envision a world that supports life-long learning and includes online education opportunities for seniors tailored for them. 65+ who have life-long learning goals should have access to inclusive, geragogy-based and digital education. There is no e-learning platform for 65+, although there are countless opportunities for young generations.

Die Zielgruppe

65+ is a very heterogeneous group with varying degrees and types of educational backgrounds, and digital skills. We target these retired individuals who are interested in life-long learning.

Das Team

We are a team with complementary expertise in geronto-psychology, organizational psychology, academic teaching and research, citizen science, e-learning and business development. We need a marketing expert.

Die Lösung

OldSchool will provide seniors with online academic courses (e.g., Seniors University curricula), hobby and health classes, digital skills courses, social learning opportunities, and access to scientific research and citizen science projects. We will cooperate with circular economy partners to provide digitally isolated seniors with repurposed computers. These seniors will be supported by tech-savvy seniors via our “ambassador program”, as well as other seniors who might need support. We have already partnered with the Seniors University in Zurich (UZH3), and with a nursing-home association, a retirement association and the National Library in Vienna.

Fragen an die Community

Could you please support us with - finding the right marketing person? - accessing seniors who have no or few digital skills? - our market research (e.g., sending our survey to seniors)? We are open to networking and brainstorming together. Many thanks!
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Caroline WinklerCecilia ZabrokyRosa DangubicMichael PelanHarald GregerMarc GrosjeanTherese JagersbergerDaiva MasanauskaiteKarin ReberAdriana Lyra Pedrosa Rabelo TorresSandra CarvalhoLeon De Carvalho PlatzlAnna TönsmannReinhard PlatzlMarlies KaplanJoerg BaumannMichaela GollaHanan ElagrodAna Carolina Amado de OliveiraElisabeth SantosGerd SiebertMARISTELA PLESSIMJosé Ponciano De Carvalho JúniorNubia MbaThais Carvalho-PlatzlAkvile TariFerdinand Kobermannmalin inauenKarina WielandGozde ScholtzJesper WallischMaria ReisingerStefanie MüllerBrigitta MalagurskiJerome ScheferNathanael WehrleHolger MeyerCéline FischerClaudia HagmayerSabina RaIrene MeierFabio Valeriiris rothaeuslerwalter poschSusanne ChristianJanina JonasAnia MikosMart StArda DoganAdrian ObristBelgin DemirayBatu DemirayMats InauenÖmer DemirayAntoine KäslinNatascha WolferAnton Graschopfyasmin giritliAida Akudovičiūtėmathias bauerCorinne BoillatNILUFER ERSOYTobias HoffmannChristina RöckeMatthias LöschenkohlZivile KaziukonyteIrena ZuklieneArin Ozkulaİsil OgeSonja HellerDeniz OzgulNilkanth KumarEbru CumaliThomas DornerIrena PandianBaran OzgulZeynep GokerIeva GrausLara BarblanYasmine InauenNere GriDenny SeigerBritta OberembtMartina KeglovitsLina RemeikaiteGiedre KrysenMarija AjSibylle AndereggIvo MonnerjahLidija KaminskieneElena AizenieneRenata GarckijaIsabel MargolisMelanie FischerWolfgang LoiblGokhan BaturAndreas SchmidheinyChris VitielloLuis GayaGeorg Demcisin
Community
Katalin Sattler
Johannes Schneider
Holger Hoffmann-Riem
Arda Dogan
Adrian Obrist
Burcu Demiray
Zeynep Goker
Yasmine Inauen
Ulrike.Liebert
Sabrina.Leva
Mats Inauen
Batu Demiray
Janina Jonas
Fabio Valeri
Claudia Hagmayer
Irene Meier
Stefanie Müller
malin inauen
Andrius Zigmantas
Michaela Golla
Ömer Faruk Demiray
Stefan Hackl
Daiva Masanauskaite
Michael Pelan
Sylvia Seibold
Caroline Winkler
Birte Braun
Neuste Kommentare

0 thoughts on “OldSchool

    • Burcu Demiray

      Dear Holger, many thanks for your comment! Actually the idea is only 2 months old, so we are at a very early stage, but happy to see that we made good progress! Our initial target-group survey has shown that 73% of Swiss internet users above age 65 are interested in OldSchool.

      2+
      • Holger Hoffmann-Riem

        73% is pretty impressive. And given that a significant fraction of the Swiss population is 65+, this means you probably have a target group of more than a million people. The challenge will then be (a) to reach them and (b) to turn vague interest into action!

        2+
  • Sabrina Leva

    Interessantes Projekt. Unser Team “mobility4all” war letztes Jahr dabei. Ulrike von unserem Team hat bereits mit Burcu gesprochen und einige Tipps gegeben. LLL (life Long Learning) ist ein grosses Thema, auch in der dritten Lebensphase. Inhalte und Herangehensweise ist ein andere als analog, aber online ist die Zukunft und bietet den Älteren, die permanent auf Weltreise sind, die Möglichkeit keine Lektion zu verpassen.

    3+
    • Holger Hoffmann-Riem

      Die Frage ist, ob diejenigen, die permanent auf Weltreise sind, auch diejenigen sind, die ein solches Programm brauchen – ich vermute die aktiv reisenden sind vermutlich die, die auch ohne das Programm viele Inputs bekommen. Ich frage mich wie man die Senioren erreicht, die sonst nicht so aktiv sind?

      1+
      • Johannes Schneider

        Eine wesentliche Aufgabe ist es, einerseits die spezifischen Bedürfnisse der Zielgruppe 65+ zu erkennen und zu erfüllen – bei gleichzeitiger Berücksichtigung der Tatsache, dass diese Zielgruppe, was ihre Interessen betrifft, genauso heterogen ist wie die Zielgruppe unter 65. Die Weltreisenden gehören da genauso dazu wie die, die nicht mehr so einfach in die nächste Volkshochschule gehen oder fahren können (oder gerade nicht dürfen).

        3+
  • Ulrike.Liebert

    Yes, I have talked to Burcu and I have to say: I love this project. It is promising in several categories: excite older persons for going digital, excite elderlies for innovation to keep them during digital transformation on board, train brain functions during retirement, connect and widen horizons. Bottleneck will be accessibility of the platform / courses, content and support. Copy passet of SENIOR UNI content wont work. I wish the team of Burcu success and a wide reach.

    2+
    • Burcu Demiray

      Thank you, Ulrike, for the encouraging comments! We have partnered up with the Seniors University (Zurich) in order to tailor their course content into a user-friendly online format. We are currently brainstorming about efficient solutions for the upcoming Fall semester. We are also in discussions with other possible partners. It will be great to keep in touch with you about the developments!

      0
    • Johannes Schneider

      Thank you so much for the answer. Right! Usability (and accessibility) is the key and common ground of our target group. We want to offer a wide range of courses, but at the same time keep the options uncluttered for the individual user – based on his/her interests. „Adaptive Learning“ combined with a bit of AI (Artificial Intelligence) will be key for that.
      To make sure that our content fits the needs, we will surely not rely on AI but on the experiences of our target group. A peer-to-peer approach of testing, user centric design and an ambassador program will teach us how to create and permanently optimise the platform.

      1+
  • Johannes Schneider

    Liebe Yasmine, vielen Dank für Deine Glückwünsche. Wir erkennen selbst jeden Tag erneut und verstärkt, dass das Thema wichtig ist – und auch viele Facetten hat, die wir alle gerne gemeinsam mit unserer Community beackern wollen. Wir haben bemerkt, dass wir auch und besonders einen *positiven* Effekt des Älterwerdens adressieren: Das vitale Interesse an Weiterbildung (LLL im besten Sinne!) ohne unmittelbaren Verwertungsdruck des Wissen in seiner beruflichen Anwendung. Wenn wir hier etwas aufbauen können, dann können wir vielen Menschen einen Quality-Boost in ihrer zweiten Lebenshälfte ermöglichen.

    1+

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