The world is rapidly aging and becoming more digital. We envision a world that supports life-long learning and includes online education opportunities for seniors tailored for them. 65+ who have life-long learning goals should have access to inclusive, geragogy-based and digital education. There is no e-learning platform for 65+, although there are countless opportunities for young generations.
65+ is a very heterogeneous group with varying degrees and types of educational backgrounds, and digital skills. We target these retired individuals who are interested in life-long learning.
We are a team with complementary expertise in geronto-psychology, organizational psychology, academic teaching and research, citizen science, e-learning and business development. We need a marketing expert.
OldSchool will provide seniors with online academic courses (e.g., Seniors University curricula), hobby and health classes, digital skills courses, social learning opportunities, and access to scientific research and citizen science projects. We will cooperate with circular economy partners to provide digitally isolated seniors with repurposed computers. These seniors will be supported by tech-savvy seniors via our “ambassador program”, as well as other seniors who might need support. We have already partnered with the Seniors University in Zurich (UZH3), and with a nursing-home association, a retirement association and the National Library in Vienna.
Could you please support us with
- finding the right marketing person?
- accessing seniors who have no or few digital skills?
- our market research (e.g., sending our survey to seniors)?
We are open to networking and brainstorming together. Many thanks!