DCrowd.rocks - Samsung Solve For Tomorrow


DCrowd.rocks uses the power of the crowd to Slow Fashion Design and Funding.

Die Herausforderung

@Small and Medium businesses struggle to survive! -Customer needs are changing -Unpredictable markets (ie COVID) -Most brands are owned by only a handful of companies that give them too much bargaining power. @End consumers struggle to find the right sustainable product! -Wants durable and quality products -Wants to see workers are treated well -Wants transparency

Die Zielgruppe

-Individuals (XS to XXL) who want durable and quality clothes, consciously buying sustainable products. -Small and Medium groups of problem solvers who can produce slow fashion in a transparent way.

Das Team

Christine (Business Development, Marketing, Project Management) Looking for detail-oriented team mates (German speaker, Finance, IT and Sales) This idea was born from one of my courses at ETH during COVID. Connect with me: https://www.linkedin.com/in/christine-szczepanski/

Die Lösung

You, the consumers, know what you want. You care about yourself and our planet. You, the innovators and challengers are everywhere. You can give us the solution. Together, we decentralize fashion and bring diversity and inclusion. All can be done in a transparent, innovative and slow fashion way. DCrowd.Rocks brings the power of the crowd to Slow Fashion Design and Funding. Your Challenge is Our Calling. We -Decentralize Fashion through bottom up approach -Make Quality and Durable Slow Fashion Accessible -Connect Slow Fashion Innovators, Challengers, Entrepreneurs and Consumers All in one platform.

Fragen an die Community

Do you have any feedback for us? Please connect. We can text or call. Do you know anyone who wants to work with us as team mates, consumers or problem solvers? A platform is more valuable if there are more problems to solve and more innovators and problem solvers to create solution.
JJ ZhouClaudine LumanasJosefina RojtJulia SapalskaDhara ShahMelanie SantosAnna BalashovaZhihua GaoShawn RayRichard Gegavinemohamed hassanKohei SuzukiAnn SchumacherPeter DuerrMariana GasparotoCruz AlmiraNilkanth KumarBruno EggenspergerMohammed AdagunodoMihai MititeluLaura MattiucciNikolaos AvramiotisCatherine KoPhyllis AngLiliane KrüsiZlikavac ZliAyana MartinsTheres TrümpiJEONGWON GURoman BoehringerPhuong NguyenJinpeng ZhangMa. Christine SzczepanskiAlexandra NeaguIrina LafoisValtteri VäkeväLily FenSnjolauG HeimisdottirFatiah BuBrooke Vander StoepRebecca BurkhardtRali HillRosalia Guerrero CantarellGinalyn EgliAnaïs Sägesser
Holger Hoffmann-Riem
mohamed hassan
Mohammed Adagunodo
Laura Mattiucci
Gina Pond
Rebecca Burkhardt
Theres Trümpi
Ma. Christine Szczepanski
Phyllis Ang
Zlikavac Zli
Ayana Martins
Phuong Nguyen
Neuste Kommentare

0 thoughts on “DCrowd.rocks

  • Holger Hoffmann-Riem

    Hi Christine, I agree that the textile sector has a footprint that is far too large. The question is how to best address this. In my view the main problem is “fast fashion” – the fact that many consumers in countries like Switzerland can afford to buy clothes and only wear them a limited number of times. By providing a solution for sustainability conscious consumers you will help these people to bring down their “textile footprint” a little bit. Do you have any idea how you could create ripple effects that also affect people who currently buy in places like H&M or Tally Weijl? Best wishes, Holger

    • Ma. Christine Szczepanski

      “Fast Fashion”: Yes, indeed! This is the main problem when I thought of the bigger climate change issue. Narrowing it down to different segments, I chose to write the problems of the current consumers who is moving away from Fast Fashion. However, because slow fashion is not easily reachable as fast fashion, consumers tend to fall back.
      You raise an important concern but because of the interconnectedness and complexity of the whole fast fashion, I plan to start looking at the target segment who has the right combination of motivation and economics to move towards slow fashion. I look forward to the help and guidance I need to break it down further and find the right niche that is addressable and scalable. =D

    • Laura Mattiucci

      This is a very good Idea and a perfect Timing! Do you know already what type of Community is this going to be? Are you going for a marketplace like Etsy with e-commerce for cloths only? These platforms can scale very fast with if clear positioning and value prop, as well as nice branding. Hope to hear more !

  • Phuong Nguyen

    Liebe Christine, i love your idea and totally feel for the issues that fashion industry is having. I personally wish to work on environment and labor friendly fashion channel and hope it will be accepted and supported by end users widely even when prices of these products are higher . I would like to be a member of your team! Good work! LG Phuong

  • Ayana Martins

    Dear Christine, this idea speaks very strongly to my values. I would love to know more about how you plan to assess sustainability. Environmental impact can be very tricky to estimate and in many cases efficient production and supply chains have a huge contribution to reducing impact. This effect can even offset durability. For example, an organic cotton bag needs to be reused 20000 times in order to have the same cumulative environmental impact as a classic plastic bag. This means that if a person replaces all the plastics bags they would use in their lifetime for only one organic bag cotton, they would still be causing potentially higher environmental impact. I’d love to hear your thoughts on this.

    • Holger Hoffmann-Riem

      Hi Ayana, you raise a very important point here. My observation is that in many cases people focus on certain aspects of a problem that are not the most critical ones. So it’s important to develop a good understanding of leverage points – and at the same time to be aware of methodological limitations. There are so many different studies on “plastic bags vs. paper bags” for example that you cannot assume that the first study that you dig up tells you the “truth”. Which can be frustrating. But this ambiguity is part of the reality of being an impact driven entrepreneur!

    • Ma. Christine Szczepanski

      It is indeed tricky and complex if you dig more into the technical details, LCA, carbon footprint, carbon pricing, regulations, etc. I want to look at and ask more advice on different methodologies and techniques used in other industries. In Switzerland, I can see that slow fashion can learn a lot from the chocolate and food industry. If you have more insights, please do let me know.
      In addition, in my interviews with the consumers, most replies can be a frustration to an environmentalist because most of the time, the consumers doesn’t care about the real carbon footprint and other environmental parameters. They buy because they “think” and “feel” it is sustainable or just trust the brand because the brand says so (again, it is too complex for a consumer to think all the interconnectedness and technical details).
      Overall, I found that most of the consumers like quality and durable clothing which is a good start in reducing fashion footprint. Thinking this way, I want to capture what consumers want and find a way to translate it back in the backend to climate change mitigation, one at a time. My idea is to bridge and address how the complexity and technicalities of climate change mitigation parameters can be translated into day-to-day lingo (quality, durability, workers safety, rights, wealth distribution, sustainable lifestyle).
      That said, another thing I have in mind is how we can lobby and push petition to the government to create legislations to financially support activities, firms and households (tax rebates, etc) that ties to the Paris Agreement and bring prices down in par to fast fashion.
      Overall, this is very tricky area to solve and I can only do one small step at a time with all your help. Can we brainstorm together?

    • Ma. Christine Szczepanski

      I haven’t thought about big players yet because my idea, for now, is the market they are not addressing. If they think this is a good idea, which I think, might be costly for them because they operate in a hub and spoke rather than decentralized approach, then, it will be awesome.
      This is because if big firms will really do this seriously, then, I am into the bigger picture and impact. I can do other things that they don’t address and create an impact 😉
      Let’s brainstorm together.

      • Holger Hoffmann-Riem

        I think you will only generate impact at scale if you get the big players to change. In 2013 I ran a similar challenge for Migros, on “sustainable consumption”. Somebody had a crazy idea: to create a shop for vegans. In 2020 every Migros or Coop supermarket has shelves full of products for vegans. But to create pressure on the big guys, somebody like you needs to take the first step. Actually you could say that the purpose of your startup is to shut down as soon as possible because you are no longer needed – because the big guys took over the niche that you are operating in.

  • Phyllis Ang

    Some things which came to mind:
    – How about gathering brands and small business that already produce sustainable clothing in an easy-to-reach directory. For example, if you have a website with products from your own brand you can have one more page where you list other brands which share the same ideals.

    -As a previous comment mentioned, your biggest adversary is “fast fashion” and the textile waste that comes from it. I recall seeing H&M, one of the biggest fast fashion brands, are offering to take old clothing from any brand and the old clothing will then be sent to recycling plants. Perhaps a sub-project addressing these concerns?

    • Ma. Christine Szczepanski

      I have thought about this too and the only thing I can do is do some testing and see which works. For big players, I will let them do what they need to do to move towards slow fashion. Some of it is for marketing and avoiding reputation damage, addressing transitional and liability risks associated to climate change mitigation. That is fine. I like the idea that they are scared and know that they need to do it for business reason. As long as they are contributing to the good of everyone, that is good.
      Nevertheless, I am open to ideas and different implementations as long as we are working on the same bigger goal.
      Let’s talk 🙂

  • Gina Pond

    I really like this idea overall, but please don’t stop at size XXL. Those of us who are bigger than an XXL also want high quality sustainable clothing. By not making a range that includes us, you are missing out on a significant portion of the clothing market. If you want to be a truly sustainable brand, being inclusive of larger bodies is a good idea. There’s a lot of stigma in the fashion industry, but if you realize now that even us fat folks want sustainable, quality clothing that isn’t hideous, you’ll make a lot more money in the long run. It’s hard enough finding clothing at all, and even harder to find quality clothing. Please try and do right from the start.

  • Theres Trümpi

    Hi Christina,

    The BIG question for me is, who and where these groups are.

    Do you have already any idea -quality and / or quantity like- about potential buyer and producer groups? e.g.

    • Demographic and social- / value-related criteria to describe such Buyer target groups; in particular their shopping habits / -channels? Key values / drivers to buy sustainable textiles?
    • Do you know already any potential producers, there products, their distribution channels, etc.?

    • Who of these groups would be interested in such a platform?
    • Reasons, why they would use such a platform?
    • Key criteria (musts) to use the platform?

    If not, these data would help to sharpen your business plan which finally is the base to decide, start, continue with the idea.

    A qualitative market research (e. g. existing data analysis, interviews, small workshops, etc.) could provide such data.

  • Rebecca Burkhardt

    Hi Christine,
    Is your idea more like having an own brand that stands for transparency? Or do you think about a label that qualifies brands to sell on a platform together? Or Do you want to create a kickstarter-like platform for fashion?

    The picture that came to my mind was creating a platform, where you can add your consumers profile. Like produced local and at least 90 percent bio cotton etc. You choose what is important for you. And with the list you could have the opportunity to find out more about each topic.
    Then the brands show up that can offer the needs and wishes of the costumer.
    And then I thought it would be nice to have the opportunity to see private sellers of the product. So you could buy second hand as well.

    • Holger Hoffmann-Riem

      I think this is a really good question. How you answer it depends on what you want to achieve. Creating your own brand will probably have a relatively small impact because you are not going to sell that many items. Creating a platform that really gets used is likely to be a much bigger project, but if that succeeds, then the impact will be much larger. I am not an expert in the textile sector, and I don’t know if such a platform exists already. In any case I think an important next step would be to find out what is already available – both regarding platforms and regarding small brands.

  • Mohammed Adagunodo

    Hi Christine
    I like the idea. I will ask the same questions as already being asked by some people. Fashion is dependent on time location and of course its purpose so your idea of slowing it down is for me is tricky. One thing that is common to all is the fabrics/materials. As you said sustainability is a an important value for you. I am sure digging further on the material side of fashion you can help companies be more sustainable as well as their consumers. It doesn’t necessarily have to be a product per se; it could also be a form service that helps textile companies be more sustainable. I hope what i am trying to say makes a little sense to you if not you know how to find me and we can discuss further.

  • mohamed hassan

    Hello Christine,
    I like the challenge and how you address a solution to it by building a platform connecting the two sides of the value chain. What is unclear to me is how will the project influence a sustainable supply and demand, how mainstream consumers would change their mindset about sustainability, at the moment i see the high end of the market is served by big fishes like Luis Vuitton etc. the lower end is slowly overlooked or ignored by those leaders leading to a good gap for entrants to target some thoughtful and caring segment of the society which might be maximized over time.
    Would be happy to learn more and discuss further on this…
    Best, Mohamed


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